The Khimyan Logo and Brand – Bringing you great Malaysian Curry since 2002

Khimyan has been making great Malaysian curry for well over 10 years now. And we have come a long way from the first few curry paste packets we put into stores all around Penang in 2002. Over the years, we’ve launched a stunning 16 different curry paste flavors in the market, and received much positive feedback from the foodie community.

Khimyan Original Logo

This the original Khimyan Brand Curry Paste logo, depicting a happy couple against a circular yellow background bounded by concentric red circles. The inspiration behind this logo was basically from my mom and dad, who started the whole Khimyan brand with their restaurant in Penang, Malaysia. They were serving delicious and mouth-watering Malaysian curry dishes, and because the restaurant was gaining rapid popularity and fame for its curry dishes from both local and international foodies, my mom and decided to make the most out of a fantastic situation and subsequently opened Khimyan Sdn Bhd in 2002. The two smiling in the couple are supposed to be mom and dad!

Khimyan Brand New Logo - Khimyan Curry


And this is our brand new logo. In coming up with this logo, I found out from word of mouth, that the couple depicted in the logo was the pulling point of the logo, so I decided to keep mom and dad there. Of course, I’ve given them a teeny tiny bit of a facelift and made their appearance more in tune with Nyonya aesthetics, because Khimyan places a lot of importance on Nyonya dishes, as well as more traditional Penang hawker fare.

We’ve kept the yellow background and the concentric red circles, but we’ve added a little extra to the right, an arrow-like plaque design that spells out the word “Khimyan Curry in vibrant white against a red background, the same shade of red as the one on the circles. With the words, there’s a bit more of active motion in this design, and we’ve added the fact that we’ve been around since 1992 for good measure!

This brand new logo works well with our more outstanding packaging design – we believe that there comes a time when every brand has to reinvent itself, and this applies to the logo as well, the very first thing the customers associate with the brand. But if you’ve worried that we’ve changed the recipes themselves – don’t worry. We love our products way too much to ever do that. Yes, it is new packaging, but it’s packed full with the same flavors that we’ve been using since we’ve in business, wonderful flavors that you and the rest of the foodie community have come to love – why change flavors when they give the best taste possible?

Along with the new logo comes brand new packaging for our products. After all, you can't update the logo without updating the packaging as well. We've done our very best to make sure that the packaging remains attractive, fun and sleek, just like the new logo.

We were after a packaging design that is modern, sleek and dare we say it, a little chic, a revamped design that appeals to a broader demographic - and we think we've made the right choice.

Check out our brand new packaging design below and see what you think!

Created with Admarket's flickrSLiDR.